Which term means data found in already published sources?

Which term means data found in already published sources?

• A. Psychographics
• B. Primary data
• C. Secondary data
• D. Advertising fees

Answer: (C)

Secondary data is information that already exists in published sources and can be used without collecting new data. It includes government reports, industry studies, academic articles, and market analyses created for other purposes but useful for your current question. This differs from primary data, which you gather firsthand through surveys, interviews, experiments, or observations to address your specific needs. Psychographics relates to consumer attitudes, values, and lifestyles used for segmentation, not to the source of the data. Advertising fees are costs of placing ads, not a data category.

Secondary data is information that already exists in published sources and can be used without collecting new data. It includes government reports, industry studies, academic articles, and market analyses created for other purposes but useful for your current question. This differs from primary data, which you gather firsthand through surveys, interviews, experiments, or observations to address your specific needs. Psychographics relates to consumer attitudes, values, and lifestyles used for segmentation, not to the source of the data. Advertising fees are costs of placing ads, not a data category.